Walking down the street, you have the option of looking at every billboard, walking into every store, or hearing every small business owner’s story about why they’re doing what they’re doing, which is a great way of finding something new you might have otherwise missed. But, online, we cannot rest on that luxury. Users will utilise search engines to go on a hunt for them, in search of information about their niche market or interest, and the search engines are staking their reputation on finding the best and most relevant sources for the search engine user- which means that a poky little webpage of odds and ends might start gathering dust and cobwebs over the homepage. So what does that mean for you?
If you or your business has an online presence, and you haven’t looked into your search engine optimisation strategies, you could be getting left out in the cold when the search results start feeding back to the browser. According to the definition of SEO expert Andy Drinkwater, search engine optimisation is the practise of modelling your website around the search engines algorithms, to ensure you are as visible as possible and being ranked higher on the search results- which could mean big returns for you, if you do it correctly. The algorithms change regularly, and are the parameters by which search engines refine their results. Back in the early days of the internet, we were kids in a playground where you could bloat your site with keywords, purchase backlinks, and basically do anything fickle to get your page to seem more reputable. Not any more, to the relief of every person who’s ever had spam mail, or a computer virus crash their system! Search engines are developing to become more aligned with the online experience, and aren’t falling for the old tricks. Now, your page needs to have fresh, exciting, relevant content, with keywords occurring naturally.
Search engines are looking at everything; your meta-descriptions, H1 tags, backlinks and internal links -if this isn’t all stuff that you’re paying attention to, then you should know that the almighty Internet itself is paying attention -and it has probably noticed that you’re not. If your page is in a state of disrepair, and you haven’t learnt how to play along with the SEO crowd, then your Google rankings may be dropping -regardless of your quality of product or service. Or worse, if you’re still relying on an outdated SEO strategy, you could be using some of the exact tactics that Google are keeping an eye out for, so they can put a big black strike against your website. Scroll down, and you’ll find a complete infographic, with everything you need to know about your SEO strategy in 2016. With everything mentioned above, plus the tools you need to form your own market-specific strategy for your needs and online goals, this handy guide was designed by internet marketing experts who know Google algorithms like the back of their hand, for anyone who is still a little lost in the great wide world web.