The traditional cellphone is taken over by far more greater and advance smartphones. Equipped with high-speed internet connection, lightning fast processors and extremely wonderful large size displays. These devices have put a fully equipped digital billboard in each ones pocket.
Check out how advertisers are taking full advantage of it, and are consumer paying attention to it.
Here are some facts:
51.3% of Male and 48.7% of Female users use the mobile web, 25.6% of people aged between 25-34 use it, but that’s not all 50% of users are over 35 years and more.
Google dominates Mobile advertising, and made $1.24 billion in revenue in 2011 and is expected to hit $5 billion in 2015