What is India shopping for this Diwali?

Are you looking to shop for Diwali online?

Read up further to find some interesting finds from Cashkaro’s Diwali Survey results.

With Diwali round the corner, Cashkaro has collected some interesting data that has tried to approximate what Indians will be buying this Diwali. With interesting results of this survey a whopping 83 percent of respondents said they will shop online for clothes, mobile phones, and other consumer electronics.

While most of the respondents (30%) were keener to buy clothing items, 25% were inclined towards buying mobiles & electronics. About 13% will shop for Diwali gifts and decorative items online and about 12% will buy their Diwali dry-fruit and chocolate gifting quotas online. A small percentage was also interested in buying fire-crackers and gold coins online.

The results also showed that almost 92% of the people will be spending under Rs 25,000 in entirety on Diwali, both online as well as offline. About 42% of the respondents will be doing 25-50% of their Diwali shopping online.

What’s the best news for Cashkaro is that a massive 96% of the surveyed population said that they would like to earn cashback on all their online shopping.

The survey rounded up 3 interesting finds:

– Majority of the Indian online shopping population is composed of males. In the survey itself 31% of the respondents were composed of females while 69% turned out to be males.

– Compared to females, males are 10% more likely to buy Mobiles and Electronics online.

– During Diwali, the age group “25-40 years” spends about 20% more than their younger “under 25 years” counterparts.

NOTE: Cashkaro has presented these figures and have conducted the survey themselves.

Diwali-Shopping-Trends-2013

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